Designers managing moodboards, references, and project briefsneed tools that keep up with their workflow. Here's how Melo and Craft compare for this specific use case.
What designers need from a productivity tool
Designers deal with moodboards, references, and project briefs daily. The ideal tool for this workflow needs to be fast (no waiting for pages to load), flexible (different projects require different layouts), and smart (AI that understands your specific context). Privacy matters too — designers often handle sensitive information.
Inspiration images, client briefs, and design specs live in different apps
No spatial workspace to arrange references the way your brain works
Design tools handle design, but not the thinking and planning around it
Sharing sensitive client work through cloud tools raises privacy concerns
Craft for designers
Beautiful document editor for Apple devices. While Craft is a capable tool, designers often find it limiting when they need to work with multiple content types simultaneously. Craft's approach works for generic use cases, but the specific demands of moodboards, references, and project briefs require more flexibility.
Notes, todos, web embeds, clipboard, calendar, AI chat
Rich documents with some embed support
Data
Local-first — your data stays on your Mac
Cloud-synced with optional offline access
Pricing
One-time purchase
Free tier + subscription for advanced features
Why designers pick Melo
Melo's spatial canvas mirrors how designers naturally think — visually and spatially. Tile Figma embeds next to client briefs, moodboard images next to copy drafts. Everything stays local on your Mac, so client work stays private.
For designersspecifically, Melo's spatial canvas means you can design a workspace that mirrors how you think about moodboards, references, and project briefs. Tile your key documents, tasks, web references, and AI chat on one board. Switch between project contexts by switching boards. Everything stays local, fast, and private.
Frequently Asked Questions
Is Melo more expensive than Craft?
Melo is a one-time purchase, while many competitors charge monthly subscriptions. Over a year or two, Melo typically costs less — and you own it forever with no recurring fees.
What makes Melo better than other tools for designers?
Most tools force you into their structure — linear documents, rigid databases, or text-only editors. Designers need flexibility to arrange moodboards, references, and project briefs in a way that makes sense. Melo's spatial canvas adapts to you, and the AI understands your full context.
What does Melo do that Craft doesn't?
Melo's key differentiators are the spatial canvas (tile any content type side by side), workspace-aware AI (sees your entire board, not just one document), and local-first architecture (instant performance, true privacy). Most traditional tools focus on one paradigm — Melo combines notes, tasks, AI, web, and calendar in one spatial environment.
Is my data private with Melo?
Yes. Melo is local-first, meaning your data lives on your Mac by default. Nothing is uploaded to external servers unless you explicitly use AI features, which send only the necessary context and don't persist your data.
Is Melo free?
Melo is a one-time purchase — no subscriptions, no recurring fees. Pay once and own it forever. There's no free tier, but you get the full product with a single purchase.